Samsung's very special delivery

  • PopPress
  • March 19, 2015
  • StopPress Team
Samsung's very special delivery

Virtual reality is something Facebook bet big on with its acquisition of Oculus Rift for $2 billion. Google has also entered the fray with its very clever, low-cost solution Cardboard. And Samsung is also onboard with its Gear VR, which it's showing off with a clip showing a dad experiencing the birth of his third child from afar and a bunch of Aussies diving with sharks in an unexpected location. 

As it says on the YouTube blurb: "Sometimes barriers like distance keep people from being part of experiences that no one wants to miss. So we decided to help two people come together in a completely new way to let them share one of life’s most profound moments. Welcome to the world’s first live virtual reality birth using the Samsung Gear VR." 

Virtual has long been a poor cousin to reality (and, as this story about the rise of Oculus Rift and this entertaining campaign shows, there are a number of reasons for that). But the gap is closing, as evidenced by this rather visceral and quite hilarious response from an Oculus Rift user in Russia. And while there's still no substitute for being there, sadly that's not always possible, even for something as important as the birth of a child, so the clip does a good job of showing the immersive qualities of the technology (when you've got the required extras to make something like this happen). 

Earlier, Samsung aimed to prove that its VR tech can "make you feel like you’ve entered another world" by building a dive shop in Alice Springs. 

As the old phrase goes, if it exists, there's porn for it. And that's certainly the case for VR. So if you were wondering what that's like, thankfully Complex has already tested out its performance (pretty safe for work). 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit