Every year, UK retailer John Lewis blows its budget to tell epic stories in its Christmas ads, and company usually claims the accolade for most memorable ad of the year. However, this time, it faces some strong competition from the Spanish National Lottery, which has released tear-jerking ad that has media companies around the world proclaiming it the most sentimental spot of the year.
Telling the story of lonely night watchman, the ad features no dialogue and relies entirely on the story and a chilling score to tug at the heartstrings of the viewer.
For comparison, here's the John Lewis spot.
So which do you prefer ad do you prefer? The one for John Lewis or the one for Spain's National Lottery?