A real shocker

  • PopPress
  • April 1, 2014
  • StopPress Team
A real shocker

Your parents probably warned you never to put your fingers in a power socket, but Playstation has thrown apparently thrown safety considerations out the window with the European launch campaign for InFamous: Second Son.

It's a classic case of experiential gone mad and making the most of the game's apt tagline: Enjoy Your Power. Punters who managed to keep their fingers in the socket, set up kiosk style in a Belgian transport station, for at least five seconds to ensure a sustained electric shock, won a copy of the game.

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IBM Watson, the new voice of art?

  • PopPress
  • April 24, 2017
  • StopPress Team
IBM Watson, the new voice of art?

With more than 70 percent of Brazilians reported to have never stepped foot inside a museum, 'The Voice of Art', powered by IBM Watson, is making gallery visits a far more interactive pursuit.

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