Read for speed

  • July 17, 2015
Read for speed

Honda has tested our limits with a new ad called ‘Keep Up (faster)’ which literally makes the viewer keep up.

The ad appears to have drawn inspiration from text streaming technology Spritz, which is a technology that lets you read up to 60 percent faster than the average (220 words per minute) and it does it by taking away the time-consuming part of reading, the actual eye movements from word to word and sentence to sentence.

The commercial makes us read ridiculously fast, and we must admit it does give you a bit of a buzz and a sense of satisfaction, at the end the online version of the ad also gives the option for you to read even faster.

The text iterates how we have a voice that tells us that we have reached our limits, but we can achieve much more when we really push ourselves.

‘Keep Up’ introduces Honda’s new range of products.

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