Taking the old adage of the power of music, British singer and actress Rita Ora has teamed up with Absolut Vodka for the Open Mic Project to “create a better tomorrow”.
In the 30-second ad, Ora asks the audience to send in stories of acceptance to do with race, gender and sexuality which she will be using as inspiration for a new song.
While some might write it off as an advertising gimmick, it’s refreshing to see such importance conversations still continuing.