Sadly, a lot of the time content marketing is terrible. Marketers trying their damnedest to make something that will 'go viral' often miss the mark by a long shot. But when a brand gets it right, it's awesome.
"A-Z of Dance" is a collaboration between i-D and Jogg Jeans by Diesel. This piece seamlessly shows off the strech and unrestricted movement the jeans allow while also showcasing some pretty serious dance talent. With dancers such as 'Nicole the Pole', the star of Rhianna's "Pour It Up" video, it is definitely worth a watch.