Up until relatively recently, Kickstarter had rules and a degree of vetting to try and keep out the scams and fakes. That meant there was no funny business like that seen on various auction sites. The rules have changed, however, and now it's basically a free-for-all as long as "it's not illegal, regulated or dangerous". And one of the first major beneficiaries of that has been Zack Danger Brown, who asked for $10 to make his first ever potato salad and currently has over $30,000.
As he succinctly and satirically wrote:
I'm making potato salad.
Basically I'm just making potato salad. I haven't decided what kind yet.
And as the money came rolling in, his goals have increased substantially.
$35 - I will make 4x as much Potato Salad. I know $40 isn't 4x $10, but you guys have earned it.
$75 - Pizza Party!
$100 - I will try two different Potato Salad recipes.
We're making a lot of great progress. I think it's time for us to think about getting hats made. I added a new donor level for people who want hats. For those who are interested the hats could look like this: http://www.zazzle.com/i_love_potato_salad_mesh_hat-148005376484063142
$250 - Better mayonnaise (from the natural foods section)
$300 - Call a chef to get a better recipe
$350 - Make way more potato salad and probably do a third recipe.
NEW STRETCH GOALS:
$1000: I'll do a live stream of the potato salad making
$1200: I'll pay someone to film a thank-you video for all of my backers!
A BIG STRETCH GOAL:
We're really tearing through these stretch goals. I honestly don't know what is realistic anymore. So, I thought maybe we try to double the current number?
$3000: My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let's show them that potato salad loves the internet!!
The internet has been loving this. And it's been shared prodigiously. If this keeps up, Kyle Chayka might be right.
Potato Salad Kickstarter gets $10 million in VC funding, bought by Facebook for $2 billion.— Kyle Chayka (@chaykak) July 8, 2014