Pins on the board

  • PopPress
  • February 18, 2014
  • StopPress Team
Pins on the board

Colliding with fellow mall shoppers is a genuine first world problem now that everyone's staring down at their mobile devices checking social media updates. Caribou Coffee has a solution and we have to wonder if the brand has been spying on the social media efforts of a certain Hamilton shopping establishment.

In any case, Caribou's effort is a less analogue take on Pinterest than that of the Base and was developed by US agency Colle+McVoy. It's a five storey Pinterest display called Real Inspiration, which shows off what fans pin or tweet using #CaribouInspires. 

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Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

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