The Herald on Sunday ran a story over the weekend that detailed All Black Aaron Smith's romantic dalliances. And we couldn't help but notice a strange bit of brand advocacy in among the sordid revelations.
As the apparent apple of Smith's eye, Lisa Lewis, "who became a household name after a bikini-clad run through an All Blacks game in Hamilton in 2006", was quoted as saying: "He was staying at the Crowne Plaza and I drove up on the Friday. He asked me to pick him up a Cadbury Dream Bar as they give him good luck before a game. Not a Milky Bar, a Dream Bar and it was quite hard to find."
Plenty of brands pay top dollar to associate themselves with the All Blacks (the latest is Unilever-owned shampoo brand Clear). But this kind of endorsement is priceless.