Social media squabbles between brands are common these days and one of the oldest corporate rivalries might have been re-ignited in New Zealand after Pepsi New Zealand poked fun at Coca-Cola on Facebook.
The word play “too good to share” works on two levels, firstly the social media pub and second as a jab at Coca-Cola’s 'Share a Coke' campaign where social media users can have their name emblazoned on an aluminium reserve of caramel, carbonated water and cane sugar.
'Share a Coke' proved to be very successful for the fizzy drink beverage when it was launched because it personalised the product, encouraged social media users to promote the product of their own volition and used words targeted to elicit action on behalf of users.
Ironically, Pepsi’s “too good to share” has already been liked over 6000 times and, contrary to the implied wisdom of the image, shared over 240 times by eager Facebookers.
StopPress has noticed social media squabbles between brands have been growing in regularity this year whether between airlines or in the subscription TV market, but, if these videos are anything to go by, then Pepsi has long had a chip on its shoulder when it comes to its biggest competitor.