Pak'nSave: 'Big Game' hunters

  • PopPress
  • October 12, 2015
  • StopPress Team
Pak'nSave: 'Big Game' hunters

In this week's instalment of 'The Big Game', a prestigious award dished out to the best example of euphemism usage from non-sponsors hoping to ride the attention train during the Rugby World Cup, the prize goes to Pak'nSave for its punny egg-based Facebook post and special staff haka. 

Its game on! Who are you backing tomorrow?

Posted by PAK'nSAVE on Thursday, October 8, 2015

It seems eggs are a favourite of the Foodstuffs euphemism department, because New World has also played with its food for a cheeky ad.

Previous winners of the 'Big Game' award include Samsung, Harvey Norman, Vodafone and Uber. M&Ms is also calling itself the 'snack for the game' in its current outdoor campaign; ANZ is 'Dreaming Big' again, this time with Stephen Donald, although it is a broadcast sponsor of the coverage; many brands are playing on the colour black, with Wendy's launching a black burger (and a cheeky loophole-embracing ad) and Honda telling punters to 'Go Black'; and Moa launched its special Four More Years brew, despite Heineken's association as the official beer. 

Feel free to let us know of any other brands harnessing the murky world of ambush marketing/rampant euphemism and we can add them in. 

And if you need some guidance on the rules, The Edge created something last year. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

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