Oreo opens up the vault

  • PopPress
  • July 12, 2016
  • StopPress Team
Oreo opens up the vault

Earlier in the year, Oreo enchanted New Yorkers with the Wonder Vault, an Oreo shaped door that when opened, gave out free Oreos. Now, to launch the chocolate chip flavour, Oreo has opened up the vault further, by allowing people to step inside and get Oreos from a giant cookie jar.

The vault follows the theme of the 'Journey back home' video which promotes the new flavour by creating a feeling of nostalgia in viewers by taking them back to a time of childhood play and chocolate chip cookie treats. When visitors step inside, they find oversized objects designed to make them feel like a kid again, including big chairs and high bench tops to sit at and dangle their legs from.

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