Nos makes a mockery of extreme energy drink cliches

  • PopPress
  • October 15, 2013
  • StopPress Team
Nos makes a mockery of extreme energy drink cliches

Energy drinks—and other terrible sugary, sciencey concoctions hoping to attract young customers—have long focused on extreme sports and mad stunts. Red Bull kicked it all off and has gradually morphed into a media companyV has created a few new crazy pastimes; and Monster has a penchant for boganic pursuits like drifting. But the Coca-Cola-owned energy brand Nos has decided that's all a bit hackneyed, so it's mocked its competition in the form of four fake interviews with a hyped-up 'marketing expert' who recommends 'blasting the logo all over everyone's faces'.    

The ads were created by Mistress, an agency that's coming to Semi-Permanent in Wellington this week

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Fido gets real about identity

  • PopPress
  • July 19, 2017
  • StopPress Team
Fido gets real about identity

To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people's perceptions of sexual and gender identity to the test.

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