No one is perfect

  • PopPress
  • November 24, 2017
  • StopPress Team
No one is perfect

Indian retailer Lifestyle has released a powerful campaign showing a woman beating down all the criticisms she's received to show she is #ImperfectlyPerfect.

By JWT, the campaign is centred on a woman who talks about how she's been labelled, called names and called out for her size and colour of her skin, before referring to herself as a goddess and describing her walk as a war-drum and forest fire that's wild and free.

It's a powerful message reminding women that their unique features make them no less of a woman and YouTube commenters agree.

One said the video is a "must watch for every girl", while others have described it as "awesome" and "wonderful".

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The Compendium: 21 September

  • PopPress
  • September 21, 2018
  • StopPress Team
The Compendium: 21 September

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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