As Southpark recently pointed out, messages of moderation from alcohol companies often seem slightly paradoxical. But Diageo has nailed it with the help of manly moustachioed man and regular booze brand ambassador Nick Offerman, who, as part of a wider campaign called My Tales of Whisky, sings about the things you shouldn't do while drinking.
As a release says:
The creative team behind My Tales of Whisky exports scotch enthusiast Nick Offerman's deadpan humor and exceptional use of plaid to two of Scotland's esteemed seaside distilleries, Lagavulin and Oban. The storylines range from an epic transcontinental journey to prove his familiarity with his dram of choice to a 'documentary' (the not-real-kind) on how the beloved Oban single malt whisky gets made."
(Spoiler Alert!) In the My Tales of Whisky series, viewers who decide to trust the aficionado will discover a number of things, including:
- What happens when you try to pull a fast one on a Lagavulin lover. (Hint: it makes your friend who sent back that bottle of Chateaux Whatever because it might be corked look like a lazy amateur.) – That's Not Lagavulin
- Historic poetry masters inspire greatness. – Poetry
- The Oban Ping Pong Club looks competitive. – The Makers of Oban
- Whether or not the taste of wooly cattle is existentially something you'd want to know the taste of. –Taste It All
- A rhyme for remembering moderation in drinking. – Music Video
- Nick Offerman likes his Scotch whisky.