On Wednesday night, 1 News watchers were left wondering where the news had gone after the broadcast cut out for more than five minutes. While the technical issues were soon resolved, Newshub saw an opportunity to convince 1 News watchers to change the channel.
Last night, MediaWorks released an out of home activation reading “Missed your news last night? The Murdochs didn’t” in response to TVNZ’s outage.
Hi everyone, we're getting lots of questions about our 6pm news being off the air. We've had some technical problems, but we're now back on air. Thanks for your patience.— 1 NEWS (@1NewsNZ) 11 July 2018
While the billboard is reactive to the outage, it fits in with Newshub’s wider promotion strategy, showing people who chose Newshub as their source of news.