The Sunday edition The New York Times featured a full-page ad promoting medical marijuana, following state legislators' passing of the Compassionate Care Act, which allows doctors to prescribe marijuana to people with serious ailments.
This change in law does not however mean that thick plumes of Mary-Jane are going to be obscuring the view of the digital billboards at Times Square any time soon, because the New York legislation only permits the prescription of non-smokable forms of marijuana.
The ad in the publication is for Leafly, a start-up company that provides users with a guide of more than 800 strains of medical marijuana available in the States.
Interestingly, even though prescription marijuana is today legal in various countries across the world, the States is currently the only country in the world where it can be advertised. The reason being that the United States and New Zealand are the only two nations that permit advertising of prescription drugs (over the weekend, Sunday ran a story on Paige Gallien, who is the first child to be prescribed a cannabis extract called Sativex, and her parents are pushing for the legalisation of other cannabis-derived prescription drugs).
Although the ad is a first for the New York Times, it isn't first for the States as whole. Previously, the Seattle Times also ran a full-page ad for Leafly.
And there's been a fair bit of weed advertising in some of the US states where marijuana has been legalised.
While advertising a taboo product might seem progressive, it's really nothing when compared to some some of the other ads that have pandered products over the years.
Nothing like a bit cocaine to keep that canine ache under control.
For longer lasting relief, one can always opt for some heroin-containing cough syrup.
And it also seems that non-smokable versions of canabis have been around for quite some time. The only question is whether the Leafly app features a review on these two strains.
See more strange drug-related ads from history here.