New York Lottery dares you to dream

  • PopPress
  • February 16, 2018
  • StopPress Team
New York Lottery dares you to dream

New York Lottery wants to know what you would do if you won its Cash4Life game in a magical ad about a man's dream.

The video takes a tour through the abandoned streets of an unnamed town, showing empty sing sets and shops. Set to string music and lit only by dim street lights, the small town has an eery feel to it.

However, the silence of the streets is soon replaced with the sound of railroad crossing bells as a giant hand comes down from the sky to place a train on the tracks.

It's then revealed that the small town is part of a model train set being built by a man who won the lottery. In a touching, a delightful end to the story, it closes on the line 'I'd spend more time being a kid again'.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 19 October

  • PopPress
  • October 19, 2018
  • StopPress Team
The Compendium: 19 October

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit