Levi Hawken had his five minutes of fame when Nek Minnit started doing the pop cultural rounds. He's milked it a bit since then, with cameos on TV3 with the likes of Food in a Nek Minnit and New Zealand's Top Nek Minnit, but the opportunists cashed in on the phrase as well, selling a range of t-shirts and paraphernalia. So what do you do when the flames are petering out and the zeitgeist has moved on? You do an innuendo-filled ad with local 'glamour model' Kelly Windsor to spruik berry-flavoured lube, of course. Feels Delicious indeed.