Musical meals

  • PopPress
  • May 10, 2016
  • Erin McKenzie
Musical meals

McDonald's served up music to its Dutch diners, inviting them to play their placemats while they ate.

In a recent marketing ploy, the fast food chain, with This Page Amsterdam and TBWA\Neboko, created a placemat called 'McTrax', which is essentially a DJ station on a tray.

The placemats were printed with conductive ink and featured 26 touch points that connected to the diners smartphone via Bluetooth. Each touch point made a different sound and the phone acted as a speaker and screen thorough which the music played.

Diners could even record their voices and add lyrics to their songs.

While the campaign may be over in the Netherlands, no doubt many McDonald's fans would like to see it return in restaurants around the world.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit