McDonald's served up music to its Dutch diners, inviting them to play their placemats while they ate.
In a recent marketing ploy, the fast food chain, with This Page Amsterdam and TBWA\Neboko, created a placemat called 'McTrax', which is essentially a DJ station on a tray.
The placemats were printed with conductive ink and featured 26 touch points that connected to the diners smartphone via Bluetooth. Each touch point made a different sound and the phone acted as a speaker and screen thorough which the music played.
Diners could even record their voices and add lyrics to their songs.
While the campaign may be over in the Netherlands, no doubt many McDonald's fans would like to see it return in restaurants around the world.