Music to parents' ears

  • PopPress
  • August 16, 2017
Music to parents' ears

What's a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.

It's the idea underpinning Toyota's latest app by Saatchi & Saatchi London which enables parents to monitor their kids' driving when they're on the road.

First, both parents and teens download the Safe and Sound app to their smartphone. Then, when a teen asks to borrow the car, parents can click a button on the app which pulls in Google Maps API to track how fast the driver is going. If it senses that the car is moving faster than 14 km/h (approximately), it automatically flips into ‘do not disturb’ mode that blocks all incoming calls and social media notifications.

The app also plugs into Spotify to link up a parent’s and child’s playlists. If the driver tries to touch the phone or speeds while listening to Spotify, the app begins to play the parent’s playlist which may or may not feature hits from artists such as Milli Vanilli, Rod Stewart, Celine Dion and WHAM!

“There’s nothing teenagers fear more than being seen as uncool,” says Saatchi & Saatchi London, who adds that 74 percent of parents are more concerned about their kids getting into a car accident than drugs or crime.

And as this little spot accompanying the app shows, going over the speed limit does not make you the man. 

If you're looking for more ways to embarrass your next of kin, Buzzfeed has a collection of some first-class examples of parental embarrassment. Extra kudos to the dad who dressed up as Joanne the Scammer.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit