Is this the most hipster creation yet?

  • PopPress
  • February 14, 2014
  • StopPress Team
Is this the most hipster creation yet?

Just when it looked as though the hipster beard was starting to recede into the obscurity that swallows most fads, a group of Oslo-based designers has taken things to the next level by manufacturing a watch that doesn't tell the time. And no, this isn't a practical joke or satirical article from the annals of the Onion; it's a legitimate project that's based on the concept that time is subjective.        

Rather than serving the utilitarian purpose of actually letting you know that your bus or plane leaves in an hour, the Durr just vibrates every five minutes to let you experience the subjective passing of time.

The saddest part is that all 250 of the "concept watches" originally made have already sold outwhich clearly illustrates that consumers will buy anything when the supply has been limited.   

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Is your agency pitch ready?

  • PopPress
  • September 19, 2017
  • StopPress Team
Is your agency pitch ready?

The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.

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