Technology has a history of subversion. Apple's classic 1984 ad showed its beliefs very literally. Streaming and internet-enabled piracy are changing the media and entertainment business. Google changed the way we advertise. And now businesses like Airbnb, Uber and many others are fighting against powerful incumbents and antiquated regulation to give consumers better services. While the confiscation of a few cowbells from a rugby game at Westpac Stadium in Wellington certainly isn't in the same category, MEA Mobile and app partner (and Chiefs sponsor) Deosan have showed their subversive side by developing a digital substitute for Chiefs fans.
"The cowbell is an integral part of the Waikato rugby identity,” says MEA Mobile chairman and former England rugby player, Colin Groves. "The app means no more bloodied knuckles, and certainly no more confiscations. It is currently the most realistic-sounding cow bell on the market, so fans will continue to get the full mooloo bell experience."
Not only will it allow fans to ring "the most realistic-sounding cow bell on the market" from their phones, but each bell has the ability to push the bells around it to also start ringing via bluetooth peer connectivity.
The shakeable app is currently available for free in the App store https://itunes.apple.com/app/id988648108?mt=8&uo=4&at=11l4GB and the Google Play store https://play.google.com/store/apps/details?id=com.meamobile.cowbell.
Speaking of banned things at sports matches, The Telegraph wrote about the growing disdain for the classic beer snake. Not sure there's a digital solution for that, unfortunately.