This week, casual Friday is set to be replaced by Game of Thrones and superhero Friday as Meridian Energy and Shine PR support KidsCan National Mufti (or fancy dress) Day.
Meridian Energy is KidsCan's principal partner and its executive team are dressing as their favourite Game of Thrones characters to show their support for the charity and Kiwi kids living in hardship.
Mark Binns – chief executive – Jon Snow
Neal Barclay – general manager retail – Sandor Clegane
Jacqui Cleland – general manager human resources – Daenerys Targaryen
Sandra Pickering – general manager info and comms technology – Ygritte
Jason Stein – general counsel – Tormund Giantsbane
Guy Waipara – genneral manager markets and production – Khal Drogo
Shine PR is also getting amongst the action by dressing as superheroes to join RDT Pacific, where the team will also be donning superhero constumes. Meanwhile, Johnson & Johnson is going hipster and Crown Law Office is giving its staff free rein. DDB will be taking it back to the 80s with its 'double denim bogan' theme.
(Image credit: ztam.com)
DDB chief executive Justin Mowday told StopPress: "All the donations go toward Kiwi kids living in poverty, so it’s a brilliant cause and an issue in New Zealand that astounds us, and something we can directly do something about.”
If interested in getting dressed up for a cause, register on the KidsCan website. DDB says it'd be great to see a few more industry people getting involved.