Towards Zero has created ‘Graham’, an interactive lifelike sculpture, in a bid to reduce road deaths and injuries.
Graham has been designed in a way where his body could withstand the impact of road crashes. He is the result of a collaboration between a surgeon, a crash investigation expert and an artist, according to TAC.
Towards Zero wanted to draw attention to road safety by doing something completely different than your standard road safety TVC.
Graham will be on show at the State Library of Victoria until August 8, before going on a roadshow. With Google Tango visitors will be able to look beneath Graham’s skin and understand how his strange features work to cushion him.
The figure also appears on a microsite where visitors can click on different areas of him and see how he’s been built to withstand crashes, which draws attention to the fact that while cars have gotten faster, humans haven’t become any less fragile to withstand the speed.
“People can survive running at full pace into a wall but when you’re talking about collisions involving vehicles, the speeds are faster, the forces are greater and the chances of survival are much slimmer,” TAC chief executive officer Joe Calafiore said.
“Cars have evolved a lot faster than humans and Graham helps us understand why we need to improve every aspect of our roads system to protect ourselves from our own mistakes.”
Calafiore said the science of human vulnerability underpinned Victoria’s new Towards Zero approach to road trauma reduction.
“We have to accept people will always make mistakes, but modern vehicle safety technology and safe road design can drastically reduce the forces involved when a crash happens, making them more survivable,” he said.