In order to dispel a few myths, McDonald's New Zealand has recently embraced honesty—and followed in the footsteps of Canada—by inviting people to ask them some tough questions. And The Onion has obviously been inspired by that decision, as evidenced by a deeply philosophical fake ad it generously created for the brand that features "grainy, rapidly shifting images of raw ground beef, masticated hamburger, livestock, a fornicating couple and static".
Marketing, advertising & media intelligence
We've all seen those glitzy Forbes rich lists teeming with the world's millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.