Mazda hopes to stop people from scrolling through social media while driving, with a reminder of the consequences playing out on the newsfeed.
In a new campaign, via BBR Saatchi & Saatchi, Mazda has taken over Facebook newsfeeds with one of its cars, which is shown driving down the phone's screen before losing control and crashing into the side, causing the screen to appear to smash.
The associated message,'Don't scroll and drive', appears on the screen following the incident to remind Facebook users that their newsfeed can cause distracted driving.
Air date: July 2017
Agency credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson
VP client services: Ben Muskal
Account supervisor: Aviv Benzikri
Account executive: Gil Gershon
VP content and production: Dorit Gvili
Strategy supervisor: Lora Goichman
Creative coordinator: Eva Hasson