'May contain traces of grievances'

  • PopPress
  • February 10, 2014
  • StopPress Team
'May contain traces of grievances'

Waitangi Day is often mired in acrimony and argy bargy, partially because that's what the media tends to focus on. So, in a heady combination of self-promotion and national pride, Wellington creatives Think Suite and Unlimited Ltd—with the help of some well-respected historians—aimed to create a new kind of conversation about the Treaty with its "Kiwi 'Trojan Horse", The Sweety of Waitangi. 

As a release says:

Whatever we think about it, there's a view our general level of knowledge about the Treaty of Waitangi is low ... The Sweety of Waitangi is a collection of dark, white, and blended chocolates, each individually wrapped in a true fact, story or mystery about the The Treaty. It's a Kiwi 'Trojan Horse', that delivers interesting information in small bite-sized pieces, to help us understand more about our founding document and our history. There are dozens of facts distributed across this first limited batch. In future, we plan to make this innovative educational product available to all Kiwis. Importantly, The Sweety of Waitangi isn't designed to challenge. It's populist, not scholarly and the stories are without bias. There's no agenda, other than to spark interest and conversation—not debate. 

... Although there are excellent books, articles and websites about the Treaty of Waitangi, there are often significant barriers to engagement—if only our own firm opinions. The Sweety of Waitangi is a device to break down the barriers. Effective communications use audience insight to create and deliver remarkable and surprising solutions focused on the end-user. And that's what the Sweety of Waitangi is about.  

Racial harmony: achieved through chocolate and puns.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit