Mac’s Beer is celebrating its 35th birthday with Shine by "beering" all and adding a new beverage to its collection.
According to its Facebook page, the beer brand “letting it all out” with a ‘Birthday Suit’ beer, a Double IPA with “loads of malt and double the hops”.
The new beer has been announced with OOH and social media creative, via Shine, designed to build hype for the new addition.
The video can be viewed here.
However in March, Lion - Beer, Spirits and Wine (NZ) posted a 21 percent decline in full-year earnings due to a change in the market with a rise in craft beers and people choosing to drink less.
According to the Moa Group Limited Annual Report 2016, craft beer is growing 18 percent per year and it sees "no sign of this slowing". The report called Mac’s a ‘corporate craft’ as it is a large-scale brewery and is not independently owned.