I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.
The whole mantra of Match is that it’s okay to have flaws and basically through Match singles shouldn’t have much trouble finding someone to embrace their ‘imperfections’.
The dating app released released a TVC and posters which pushed its hashtag which encompassed this point, #LoveYourImperfections.
It wasn’t long before folks jumped on Twitter and got a little bit creative with it, here’s a few of our faves:
Hannah may want to tone it down a little #LoveYourImperfections pic.twitter.com/Bezti9Uc8h
— We Fix Your Adverts (@WeFixYourAdvert) January 25, 2016
While the caption on the one below isn’t so great, the guy who retweeted it has some great commentary:
I loathe and detest Mark. He is not to be encouraged in any way. #iHATEmark #LoveYourImperfections pic.twitter.com/Qsjp8QbxDR
— Jonathan Flowers (@jonathanflowers) January 22, 2016
WHY CAN'T YOU JUST LOVE ME FOR WHO I AM @match_UK ?! #loveyourimperfections pic.twitter.com/ECCgXgj7wx
— Simon Caine (@thismademecool) January 20, 2016
The new https://t.co/OGirSPrLtp #LoveYourImperfections adverts cause outrage after controversial statements. pic.twitter.com/nGACZ3EGqV
— We Fix Your Adverts (@WeFixYourAdvert) January 19, 2016
