Looking for meaning—and not finding it

  • PopPress
  • August 15, 2013
  • StopPress Team
Looking for meaning—and not finding it

Back in the day, PopPress tried to find out what Kelloggs' LCMs stood for. It remains a mystery to this day. But does it matter what an acronym actually stands for? Phone maker HTC doesn't think so and it's launched its massive (supposedly $1 billion) Here's to Change campaign starring the 'subversive thinker' Robert Downey Jr, who says it can mean whatever you want it to mean, whether that's Humongous Tinfoil Catamaran, Hipster Troll Carwash or Hot Tea Catapult.  

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In search of the perfect Christmas

  • PopPress
  • November 21, 2017
  • StopPress Team
In search of the perfect Christmas

Australian department store Myer is showing there's nothing like being together at Christmas in a gorgeous animation featuring an Elf on a mission to find new friends.

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