Much like in New Zealand, mobile phones are ubiquitous in Mexico. Over 90 percent of people living in the Central American country carry the devices in their pockets on a daily basis, and the nation's arm of Redcross saw this as an opportunity to save lives.
Given that many people don't wear their medical tags, the Redcross invited citizens to send in their medical details to a their mobile phones. All this information was then stored on a database, which can be accessed by emergency workers when needed.
In the event that a person is incapacitated in anyway, the emergency worker from the Redcross simply has to text SOS from the person's phone—regardless of the model—and the information will be sent via text message instantly—providing immediate access to information that's potentially life saving.