What is the sexiest vegetable you can think of? A cucumber? A succulent yellow capsicum? A plump aubergine maybe? Well how about broccoli? It isn't the most attractive piece of produce, really, but Dutch organisation FoodGuerilla has made it their mission to sell the humble broccoli to the world.
To make people crave their next broccoli hit, FoodGuerilla, along with some of the world's smartest advertising folk collaborated on one clever (and utterly ridiculous) video.
They have also created an interesting serious of oddly familiar looking ads. But all good advertisers steal ideas, right?