As mobile phone technology has improved, there have been quite a few films and ads (like Bentley and Apple) made on them. But Land Rover and Y&R New York have taken it a step further recently with its 5 x 5 film project.
As it says: "A brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So we challenged five-up-and coming directors to create their own uncommon adventure story that would debut at the Sundance Film Festival."
Check out all the films here.