Kiwi ads have used many visual metaphors to illustrate the power of fast telco networks. Telecom had coloured flares and exploding balloons in their 4G ad, Vodafone took us back to the future in a speedy Delorean.
US provider AT&T's new spot sympathises with parents everywhere whose kids have been on a candy-induced sugar high.
It's all in time for Halloween, a season US advertisers traditionally make the most of. The costume-clad children in the ad say they'd rather scoff their treats fast than wait, with the little cowboy showing how too much confectionery makes you feel.
Be afraid, be very afraid.