Kids can handle the truth

  • PopPress
  • May 15, 2017
  • StopPress Team
Kids can handle the truth

The New York Times has given its 'Truth is Hard' campaign a younger perspective by offering up some truths about kids.

Designed to underline the importance of facts and encourage the support of independent journalism, the 'Truth is Hard' campaign's central message is "The Truth is...Hard …Hard to find …Hard to know …More important now than ever".

Now, rather than focusing on truth, the campaign focuses on kids and empowers them by acknowledging their dreams and knowledge and future.

The kid-focused version of the campaign appeared in a special broadsheet devoted to kids that ran alongside the Sunday 14 May edition of the paper.

The kids' section was loosely inspired by the breadth of the publication's content with stories organised into National, Arts, Science, Travel, Sports, Opinion, and Food pages. 

In a release, The New York Times said readers of all ages would enjoy it, as there's 'how to' articles as well as recipes and interviews with principal ballerina Misty Copeland, senator Kamala Harris, chef Angela Dimayuga and sneaker designer D’Wayne Edwards. However, the 'how to win an argument with your parents' piece is particularly kids friendly.

The Kids section is part of an ongoing initiative at The New York Times to reimagine the uses of the print newspaper in ways that delight and inform our readers.

It's the third special print-only section produced by The New York Times Magazine. In December 2016, it debuted its Puzzle Spectacular devoted entirely to many different puzzles, including the largest crossword puzzle in the history of The New York Times. The first special print-only section debuted in August 2016, with an excerpt of the then-brand-new novel The Underground Railroad by Colson Whitehead, which went on to win the National Book Award.

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