Wildlife Conservation Film Festival, with DDB New York, is celebrating procreating pandas in a cheeky new campaign.
A video has been released featuring post coital cartoon pandas dancing and singing in a parody of The Lonely Island's ‘I Just had Sex’.
“She ate bamboo the whole time – doesn’t matter had sex… She might have been a regular bear – still counts!”
The campaign was created to introduce a new website selling related merchandise. Proceeds from the Endangered.love branded clothing, books, art and accessories does towards protecting animals including pandas, sloths, rhinos, gorillas.
The site, and its series of print ads, encourage people to shop, gift and share to make sure "the only thing going extinct is the missionary position".
Images from Adweek.