Samsung put on a big show for the launch of its new phones early this week. But just a few days before all that showoffery, there was a story on Radio New Zealand about the environmental problems of a throwaway culture, the mining of rare earth minerals—and the mining of old phones—and the unwillingness of manufacturers to give plans to those who want to try and repair their broken products. So, rather than leaving a number of old phones festering in the bottom drawer, we decided to collect a few and hand them over to Starship. And we found this bursting out of an old, unloved Galaxy Note 2. Potentially dangerous, but also kinda cool.
Marketing, advertising & media intelligence
According to some guy, every action has an equal and opposite reaction. And in a world filled with too much technology, there is a growing desire among some to simplify, switch off and maintain mindfulness. And that tension can be seen clearly with the EasyPhone, which is targeting a very specific customer base by – gasp! – promoting the removal of 'smart' features and – double gasp! – advertising the product in a newspaper.