Jetstar's opportunistic chunder bag advertising

  • PopPress
  • May 3, 2013
  • Sim Ahmed
Jetstar's opportunistic chunder bag advertising

Budget airline Jetstar looks to squeeze every dollar out of its in-flight experience, which now includes air sickness bags advertising motion sickness soothers such as ginger cordial (whatever that is) . We're not sure what the CPM for this campaign might be, but do think it's brilliant that the company which controls how bumpy the trip is also sells advertising against that bumpiness. If Jetstar owned a ginger farm this would be a great example of a vertically integrated company.

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