On the interactive road with Mercedes-Benz

  • PopPress
  • February 27, 2014
  • StopPress Team
On the interactive road with Mercedes-Benz

It seems the world has moved on from standard websites advertising new car models, if Mercedes-Benz's new "interactive web special" using "mosaic storytelling" is anything to go by.

Mercedes-Benz has crafted an online adventure that supposedly lets visitors to a new website for the GLA SUV help a character called Ryan recover the memories he lost during a road trip.

Among the video and static images you scroll through, the car maker has managed to include in the ability to request a brochure about the GLA model, search for dealers and financing offers and and share the site with friends on social media. Sneaky.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Eat the ice cream

  • PopPress
  • September 20, 2017
  • StopPress Team
Eat the ice cream

Ice cream, it's a delicious frozen treat that's typically presented in a joyful light, but that's not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit