PlayStation's latest console is coming here this month and hype has reached frenzied heights worldwide. In Europe Sony is celebrating with a tribute to the players who will no doubt be ringing cash registers once the PS4 is out.
The spot by 1080 Amsterdam brings the concept of playing with complete freedom to life with VFX and a first person point of view, making viewers feel like they're in the game.
They smash up cars and busting through brick walls before taking to the air to escape evil droids. It's also a showcase of heroes and villains from days of Playstation past.