If you can't beat 'em, join 'em

  • PopPress
  • May 31, 2013
  • StopPress Team
If you can't beat 'em, join 'em

There's a lot of talk these days about modern marketing and advertising offering consumers utility. And that's mostly what it is: talk. But to promote its range of sun products in Brazil, Nivea has walked that talk with a handy print ad that, with the help of a small solar panel, can charge your phone. 

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