The human perspective

  • PopPress
  • March 15, 2016
The human perspective

Getting people to care about the Arctic isn't easy. It's far away from pretty much everywhere and very few people will ever visit it in there lifetimes. This disconnect is something that Greenpeace tries to overcome every time it releases a new ad campaign. And in an effort to drum the message home, the oraganisation's latest campaign tells the story of someone anyone could connect with: a young, creative child.  

The campaign shows the protagonist, creating what appears to be a suit of armour out of a range of random items around her room. She then heads downstairs, where she climbs into a contraption that takes her on an underwater adventure, via some cleverly positioned screens. But then, just as the viewer is drawn into the mesmerising scene, a giant fishing net wraps around the vehicle and destroys everything. The point being that we should care about the environment as much as we do for our children.    

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit