How to hide a kitchen in a newspaper

  • PopPress
  • April 11, 2014
  • StopPress Team
How to hide a kitchen in a newspaper

Some say that print is dead, but maybe advertisers just need to start using the medium in new, more creative ways? And no, we are not talking about QR codes or even any kind of clever digital tie-in.

Colombia-based designer Felipe Salazar recently made an print ad for Corona's kitchen's which does just this. Using the cheaper, often overlooked, classified section Salazar was able to manipulate the shapes of classified ads to create a 3D kitchen complete with a gas hood and stove. This brilliant execution almost literally pops out to the reader and undoubtedly has generated some significant interest for Corona's kitchens.

This is not the first time classifieds have been utilized to make clever ads however. The below was created by AlmapBBDO in Brazil for Volkswagen Trucks.

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