Although Homer Simpson is best known for his work as a nuclear safety adviser at the Springfield Nuclear Power Plant, he recently reprised his role as Mr Plow in new ad campaign for YouTube.
Playing out over a minute, the clip shows Homer coming up with another harebrained business plan as he buys a snow plow in the hope of clearing the snow from people's driveways. At first, his advertising strategy is to paste flyers all over the town, but the wind renders this approach completely ineffective. Fortunately, the brains of the family, Lisa, comes up with an alternative solution by launching a campaign via YouTube. And it doesn't take long for Mr Plow to become a household name.