Having a local to show you around always makes a city more enjoyable. And, following on from various ads showing urbane men having urban adventures, Heineken’s latest campaign via Wieden + Kennedy Amsterdam shows how crucial a knowledgeable insider can be.
UPDATE: After five years and plenty of quality work, Heineken and Wieden + Kennedy have parted company, just before the brewer will be recognised at Cannes as best advertiser.
