Three Mobile’s most recent spot in the UK was one big ol’ sorry. They said sorry for the hot dog legs, the plane wings, the sunsets and the #NoFilter instys.
The reason that Three is apologizing is because their new “feel at home” deals are such good value that newsfeeds are getting clogged with copious amounts of #HolidaySpam (or so they say).
We are guessing that the brief was pretty much the same as the one that resulted in Vodafone NZ’s “Roam like you’re at home” ad, so which is better?
