In New York rats and mice are a serious problem. It is thought that there could be as many as four for each New Yorker. That's a lot vermin (roughly 32 million if you were wondering). d-CON, an American pest control company has taken to celebrating the little victories against our furry foes in their latest campaign via Havas Worldwide.
One of the more interesting parts of this integrated campaign was the agency putting up tiny missing posters for rodents up all over the city at the eye level of a mouse. We wonder if they will go as far as making billboards out of pelts like Hell did recently, or is that just a bit too far?
d-CON and Havas Worldwide also created a series of dark but funny videos for the same campaign.
In other animals-gone-missing related advertising news, Burger King's Subservient Chicken is back. And also lost.
Subaru got a dog to run over a human for some reason, but only in Russia obviously.