Hallertau's real-world hospitality

  • PopPress
  • October 6, 2015
  • StopPress Team
Hallertau's real-world hospitality

That shiny rectangle in your pocket is an amazing piece of technology. But there's a growing sense that we're becoming far too attached to our phones, to the point where we seem to be happy to sacrifice real human interaction for a poke, a scroll and a quick game of information pokies. And Hallertau Brewery in Riverhead has taken a stand against the use of these magical cubes of distraction at its establishment and is aiming to promote actual conversation. 

Given mobile data is now so cheap, it may be a futile effort, but the intentions are good (and extra points for getting kids to colour in cute, cartoon beer vats). And, if the restaurateur in New York who studied surveillance footage and found that using phones has led to a massive increase in the time it takes to serve customers, incentivising customers to talk rather than type is probably good for business

Hallertau isn't alone in its beliefs, of course. In an effort to increase bar chat, ad agency Fischer&Friends created a glass that could only stand up if you put your phone underneath it. 

Earlier this year Durex poked a satirical stick at tech advertising in a campaign that questioned what type of smartphone technology might help to improve a couple's sex life. And the ad concludes by saying that the answers lies in the off button.        

Although largely whimsical, the ad tapped into a growing concern that technology might be driving a wedge between couples. And according to an article published on the Irish Examiner, there's data to back these concerns:

"Research conducted by Princeton Survey Research Associates International on a sample of 2,252 Americans last year indicates cause for worry: 25 percent felt their partner was distracted by their phone when they were together and 8% had argued as a result. The figures were worse for younger people: 42 percent of 18-to-29-year-olds said their partners had been distracted by their phones and 18 percent had argued over the amount of time the other was spending online."

  • Seen any other anti-phone messages? Add them to the comments. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Eat the ice cream

  • PopPress
  • September 20, 2017
  • StopPress Team
Eat the ice cream

Ice cream, it's a delicious frozen treat that's typically presented in a joyful light, but that's not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit