This year at Cannes, a Grand Prix was awarded in every category but one (Pharma), and three categories, Film, Outdoor and Entertainment Music, were awarded two winners each.
Brand Experience and Activation
Apple, ‘Today at Apple’
Country: USA
Creative Data
The Times / News U.K. and Ireland, ‘JFK Unsilenced’
Agencies: Rothco, Accenture Interactive, Screen Scene, CereProc
Country: Ireland
Creative Effectiveness
ITC, ‘Savlon Healthy Hands Chalk Sticks’
Agency: Ogilvy Mumbai
Country: India
Design
LADbible and Plastic Oceans Foundation, ‘Trash Isles’
Agency: AMV BBDO
Country: U.K.
Entertainment: Music
Apple, ‘Welcome Home’
Agencies: TBWAMedia Arts Lab, MJZ, OMD USA, Final Cut, Framestore
Country: USA
Jay-Z and Roc Nation, ‘Smile’
Agency: Smuggler
Country: USA
Direct
Palau Legacy Project, ‘Palau Pledge’
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia
Film
P&G / Tide, ‘It’s a Tide Ad’
Agencies: Saatchi & Saatchi New York, Hearts & Science, Rattling Stick, Arcade Edit, The Mill, Personal Music, Heard City, Taylor, Marina Maher Communications, Platinum Rye Entertainment, MKTG
Country: USA
P&G, ‘The Talk’
Agencies: BBDO New York, Hearts & Science, Work Editorial, The Mill, Company 3, Pulse Music, Trinite Studios, Heard City, Egami Consulting Group, Barefoot Proximity, Burrell Communications
Country: USA
Grand Prix for Good
The ALS Association, ‘Project Revoice’
Agencies: BWM Dentsu, Finch, Rumble Studios, Haystac
Country: Australia
Health and Wellness
Montefiore Health System, ‘Corazon – Give Your Heart’
Agencies: John X Hannes, Serial Pictures, Exile Editorial, Active Theory, Barking Owl, A52, Harbor Picture Company
Country: USA
Innovation
Colombia Ministry of Communications and Technology, ‘My Line’
Agencies: MullenLowe SSP3 Bogota
Country: Colombia
Lions Health Grand Prix for Good
Asha EK Hope Foundation, ‘Blink to Speak’
Agencies: TBWAIndia
Country: India
Media
Tesco, ‘Food Love Stories’
Agencies: Mediacom, BBH London, ITV Creative, Global Radio, Facebook London, JCDecaux
Country: U.K
Mobile
Reclame Aqui, ‘Corruption Detector’
Agency: Grey Brazil
Country: Brazil
Product Design
‘Kingo’
Agencies: Ogilvy Colombia, Kingo Energy, Ogilvy Guatamala, Powell Communications
Country: Colombia
Print and Publishing
AB InBev/Budweiser, ‘Tagwords’
Agencies: Africa, Webcore, Landia, Marla Color Grading, Evil Twin
Country: Brazil
Outdoor
(Tie)
Comedy Central, ‘The Daily Show Presents: The Donald J. Trump Presidential Twitter Library’
Agency: 23 Stories X Conde Nast
Country: USA
Outdoor
(Tie)
McDonald’s of Canada, ‘Follow the Arches’
Agencies: Cossette, Novus Media Canada, OMD Canada
Country: Canada
PR
LADbible and Plastic Oceans Foundation, ‘Trash Isles’
Agency: AMV BBDO
Country: U.K.
Industry Craft
SC Johnson / Kiwi, ‘Ali’
Agencies: Ogilvy Chicago, Havana1 Productions, Sandro Films, Heritage Auctions, PHD Chicago
Country: USA
Film Craft
International Committee of the Red Cross, ‘Hope’
Agencies: Blur Films, Rushmore
Country: Spain
Glass Lion
Essity / Bodyform/Libresse, ‘#BloodNormal’
Agencies: AMV BBDO, Somesuch, Trim editing, 750mph, The Mill, Framestore
Country: U.K.
Entertainment
KPN, ‘Evert_45’
Agencies: N=5 Amsterdam, Pupkin Film, Superhero Cheesecake, Maak, Mindshare, A Bigger Circle, Hill + Knowlton Strategies, Ambassadors, Soundcircus, Orange
Country: The Netherlands
Creative Ecommerce
Microsoft, ‘Xbox Design Lab Originals: The Fanchise Model’
Agencies: McCann London, Craft Worldwide, Foreal
Country: U.K.
Digital Craft
Billy Corgan, ‘Aeronaut Music Experience’
Agencies: Isobar U.S., Viacom
Country: USA